SEO SET up, review and Maintenance
Improving Your Search engine optimisation (SEO)
SEO – make your website work for you
Are you confident that your website is working hard enough for you? When you google your business or your keywords where do you sit in the page rankings? Research shows that 94% of web visitors don’t go beyond the first page so if you want your potential customers to find you, it’s really important to get your SEO right.
It can be really confusing to know where to start with SEO and where to spend your budget particularly when your business is small and you are trying to grow it.
SEO is a specialist skill so I work with an expert partner to offer SEO services to suit your business and your budget.
What is SEO?
Search Engine Optimisation (SEO) is the process of getting traffic from free, organic, editorial, or natural search results in search engines.
Not sure where to start?
Schedule a call to discuss options and take advice from the experts.
What do you want from an SEO package?
Get Started with SEO
We put all the initial elements in place for new websites or websites with no initial SEO set up.
Build Awareness with SEO
For more established websites, we make sure all the necessary elements are in place to increase visibility.
Use SEO to Grow
We offer ongoing optimised content creation and technical site management to help grow your site reach.
SEO Essentials - what we do
- A site audit to see where the gaps are and give an initial score – including a technical audit to check speed and page loading
- Keyword research to establish a list of the most useful keywords to be incorporated.
- Add the Yoast plugin to your site which enables metadata to be added. (Metadata is what google uses as signpoints to help index your pages. It also provides the snippet that will come up on a search page.)
- Create Meta titles, descriptions and key search phrases for each page and post.
- Tag all your images
- Optimise your existing page content where required in order to include keywords
You will get:
- A summary of what has been done and a before and after SEO score
- Some keyword recommendations (derived from your current, your competitors & your target keywords)
- Suggestions of what you can do going forward as an ongoing SEO strategy
SEO Starter Pack – cost £250-300
Ideal for you:
- You have done limited SEO so far and want a cost effective way to to make your website work harder
- if you are launching a new website and want to give it a boost to get going
What we do:
We will put together a bespoke SEO plan for you based on what your site needs, typically this is Technical SEO done on site, editing/optimising your content and followed up with optimised content creation.
SEO takes time to show results so we recommend committing to at least 3 months work to make a difference to your site’s performance.
You will see the improvements on your site measured by the increasing percentage monthly website healthscore.
Prices start from £150 a month depending on the size of your site and what you are trying to achieve.
What is Technical SEO?
Monthly website audit
Traps issues to fix, enables you to track and monitor changes over time
Technical changes to the website to improve performance and SEO rankings
Hosting/server optimisations, website backend settings and configurations that improve load times and technical SEO scores
SEO changes to website pages to improve rankings
Maximizing search engine rankings by correctly configuring website title, meta description, images and other elements
WordPress optimisation changes for SEO and performance
Improvements to overall WordPress and WooCommerce technical configurations to support above steps
Client dashboard and reports
One place to track progress and actions made each month, monthly reports uploaded to one location
What is Optimised Content?
Optimised content means that it is as visible as possible to search engines. What does this mean in practise?
Using the right keywords
Making sure that your website content has the keywords that have the right search volume, and that properly relate to your business.
Keyword density
Finding a good balance between including enough keywords so that the content is picked up by search engines and adding so many keywords to adversly affect user experience.
Page & headings are correctly structured
Have a good structure to heading and subheading so google bots can easily make sense of what your content it all about.
Links within the site
Adding links within the content to other relevant pages and posts to increase engagement.
Keyword Research Report
Keyword research lets you know what your customers are typing into Google or other search engines when they are looking for a business like yours. To ensure your website gets found, it is vital to have your keywords throughout your website and other online channels.
Ideal if you are writing your own content, we can create this list for you to use as a basis of your own content creation to improve your search results. We will evaluate your current site, your competitors and ask you for areas you are looking to target.
You will get:
- Keyword recommendations (derived from your current, your competitors & your target keywords)
- Keyword types guide so you know where to use them
Keyword Research – cost £120
Ideal for you:
- if you are planning to write your own content for your website
- if you are starting a new website project or setting up a new business
Jo has reserves of patience that I had not known possible, always going the extra mile to ensure that everything was perfect and that all our ideas were met. Extremely personable and approachable, she made the website creation process fun, engaging and easy which was an unexpected bonus!